
73% Call AI a Priority — Only 28% Actually Use It
Just after lunch, I opened up an industry report and couldn't put it down.
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AI workflows for product pages, bullets, PDP copy, and marketplace listing optimization.
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Just after lunch, I opened up an industry report and couldn't put it down.

A learn article explaining how AI helps cross-border e-commerce sellers tackle language and cultural localization, logistics and customs costs, policy compliance, and fraud control, with brand and platform examples plus a step-by-step rollout approach focused on ROI.

A friend of mine who places ad campaigns stopped by the other day to vent.

Lately, I've been digging around in the backends of the major ad platforms, and something finally clicked.

An explainer framing generative AI in e-commerce as four 'accounts': writing product copy, generating product images, powering recommendations, and enabling generative design. Includes cited survey data and brand examples such as Heinz, Stitch Fix, Amazon, and New Balance.

A few days ago, a friend of mine who runs a SaaS company asked me out for tea.

A few nights ago, I was waiting for a bowl of noodles at the little shop downstairs. The owner's daughter, a junior in high school, was on her phone looking up a physics problem.

No explosive new tool was released today; the headline is a claim that keeps getting proven: buy all the tools and your delivery speed still doesn't change — the bottleneck is...

A while back, a friend who runs an e-commerce business texted me in the middle of the night.

Lately, a few small-business owners I know — people running foreign-trade shops and local outfits — have come up to me, all excited:

A while back, a friend who runs a cross-border business called me in the middle of the night. He sounded urgent. "I'm about to run an event in Europe.

The other night, an e-commerce friend messaged me in the middle of the night.

The other day I was talking to a brand owner, and he poured his heart out to me.

A few days ago, I had dinner with an old friend who runs a traditional retail business. He'd been at it for twenty years, and his business had always been steady.

A while back, a friend of mine who runs a cross-border e-commerce business took me out for dinner. The dishes had just arrived when he put down his chopsticks and said:

A few days ago, while I was reviewing things from the past year, I stumbled across two cases that were almost exact opposites.

A while back, a friend of mine who works in B2B marketing asked me to dinner.

Just after 2 a.m., a top influencer slipped and posted something.

A couple of days ago, an old friend of mine who runs an e-commerce business came to me with a question:

The other day, I was scrolling through my feed and came across a young woman.

A while back, a friend who runs an e-commerce business took me out for dinner and wore a worried face the whole time.

A while back, I heard something that made me sit and stare at the ceiling for a long time.

I recently came across a number that made my jaw drop.

I recently came across a number that stopped me in my tracks.

If you're the kind of person who lives inside HubSpot, the moment you open your dashboard in July you'll probably do a double take: hmm, there's more stuff again.

A while back, our team needed to buy a CRM. I assumed my colleagues would do what we always did: fire up a search engine, then compare one website at a time.

Plenty of people buy the best AI tools on the market, fully expecting delivery to speed up. And what happens? Marketing campaigns still take the same weeks. The same months.

A while ago, a friend of mine who works in marketing came to see me, his brow twisted into a knot.

Everything that happened in AI marketing over the last 24 hours, and which item deserves your action today — this one read covers it.

A while back, I received two marketing emails.

A few days ago, I went to dinner at a restaurant with a solid reputation.

A few days ago I was scrolling social media and came across a blogger with a sizable following. She posted gym photos with a perfectly ordinary caption.

A few days ago, I opened my inbox and found yet another sales pitch starting with "Dear User."

A while back, a friend of mine who runs brand accounts vented to me.

A while back, a friend of mine who heads up marketing at his company vented to me over coffee.

A while back, a friend of mine who runs a brand vented to me over drinks.

A while back, a friend of mine who runs an e-commerce business vented to me.

A while back, I opened my inbox and saw an email that began:

A while back, a friend of mine — a B2B marketer for over a decade — asked me out for coffee.

A while back, I came across a survey of marketers in Bangladesh, and it gave me a jolt.

A while back, a friend of mine who works in consumer goods was venting to me.

A while back, a friend of mine who runs a cross-border e-commerce business called me. His voice was shaking.

A while back, a friend of mine who runs an agency came to me venting.

A while back, a friend who runs marketing at a B2B SaaS company met me for tea. He said he was about to lose his mind.

A while back, a friend of mine who runs an e-commerce shop asked me: "Run, be honest — is AI marketing actually useful, or are we all just hyping each other up?"

A while back, I went through everything that happened in the AI marketing world this spring. The deeper I dug, the more it unsettled me.

A few days ago, a friend who runs a local business asked me: "Run, customers aren't searching on Google anymore — they're asking AI. So where should I be putting my effort?

A while back, a friend of mine who works in marketing showed me an Instagram screenshot.