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200 content items

73% Call AI a Priority — Only 28% Actually Use It
Product & Listing

73% Call AI a Priority — Only 28% Actually Use It

Just after lunch, I opened up an industry report and couldn't put it down.

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4 min read
AI Is Erasing the "Hard" in Cross-Border E-Commerce, One Stroke at a Time
Product & ListingCross-border Ops

AI Is Erasing the "Hard" in Cross-Border E-Commerce, One Stroke at a Time

A learn article explaining how AI helps cross-border e-commerce sellers tackle language and cultural localization, logistics and customs costs, policy compliance, and fraud control, with brand and platform examples plus a step-by-step rollout approach focused on ROI.

ai-marketingworkflowskill
8 min read
TikTok puts ad buying on autopilot
Product & Listing

TikTok puts ad buying on autopilot

A friend of mine who places ad campaigns stopped by the other day to vent.

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6 min read
AI Advertising Has Moved Into the Interface You Already Log Into Every Day
Product & Listing

AI Advertising Has Moved Into the Interface You Already Log Into Every Day

Lately, I've been digging around in the backends of the major ad platforms, and something finally clicked.

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6 min read
Generative AI in E-Commerce: Let Me Lay Out Four Accounts for You
Product & ListingCross-border Ops

Generative AI in E-Commerce: Let Me Lay Out Four Accounts for You

An explainer framing generative AI in e-commerce as four 'accounts': writing product copy, generating product images, powering recommendations, and enabling generative design. Includes cited survey data and brand examples such as Heinz, Stitch Fix, Amazon, and New Balance.

ai-marketingevidencelisting
7 min read
B2B Marketing Isn't About the Budget: I Broke Down 15 Case Studies and Found the Pattern
Product & Listing

B2B Marketing Isn't About the Budget: I Broke Down 15 Case Studies and Found the Pattern

A few days ago, a friend of mine who runs a SaaS company asked me out for tea.

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8 min read
Search Is Disappearing: What Is GEO, and Why Your Content Needs to Be Cited by AI
Product & Listing

Search Is Disappearing: What Is GEO, and Why Your Content Needs to Be Cited by AI

A few nights ago, I was waiting for a bowl of noodles at the little shop downstairs. The owner's daughter, a junior in high school, was on her phone looking up a physics problem.

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10 min read
AI Marketing Daily · 2026-08-22
Product & Listing

AI Marketing Daily · 2026-08-22

No explosive new tool was released today; the headline is a claim that keeps getting proven: buy all the tools and your delivery speed still doesn't change — the bottleneck is...

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22 min read
Stop Letting a Pile of Marketing Tools Drag You Down—How Do You Actually Choose AI Marketing Automation?
Product & Listing

Stop Letting a Pile of Marketing Tools Drag You Down—How Do You Actually Choose AI Marketing Automation?

A while back, a friend who runs an e-commerce business texted me in the middle of the night.

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17 min read
Thinking About AI Marketing? First Ask Yourself: Can You Afford the Pitfalls?
Product & Listing

Thinking About AI Marketing? First Ask Yourself: Can You Afford the Pitfalls?

Lately, a few small-business owners I know — people running foreign-trade shops and local outfits — have come up to me, all excited:

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6 min read
Your Customer Data: A Gold Mine, or a Time Bomb?
Product & Listing

Your Customer Data: A Gold Mine, or a Time Bomb?

A while back, a friend who runs a cross-border business called me in the middle of the night. He sounded urgent. "I'm about to run an event in Europe.

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5 min read
Can AI Marketing Win Customers — and Win Over GDPR?
Product & Listing

Can AI Marketing Win Customers — and Win Over GDPR?

The other night, an e-commerce friend messaged me in the middle of the night.

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5 min read
In 2026, You Simply Can't Play Influencer Marketing Without AI
Product & Listing

In 2026, You Simply Can't Play Influencer Marketing Without AI

The other day I was talking to a brand owner, and he poured his heart out to me.

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6 min read
Every Industry Slowly Grows Three Kinds of Companies
Product & Listing

Every Industry Slowly Grows Three Kinds of Companies

A few days ago, I had dinner with an old friend who runs a traditional retail business. He'd been at it for twenty years, and his business had always been steady.

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4 min read
Which AI Tool Should Run Your Google and Meta Ads?
Product & Listing

Which AI Tool Should Run Your Google and Meta Ads?

A while back, a friend of mine who runs a cross-border e-commerce business took me out for dinner. The dishes had just arrived when he put down his chopsticks and said:

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5 min read
Both Used AI for Content. One Doubled. The Other Lost Money.
Product & Listing

Both Used AI for Content. One Doubled. The Other Lost Money.

A few days ago, while I was reviewing things from the past year, I stumbled across two cases that were almost exact opposites.

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7 min read
In 2026, if you do B2B marketing, where should you actually put your AI to work?
Product & Listing

In 2026, if you do B2B marketing, where should you actually put your AI to work?

A while back, a friend of mine who works in B2B marketing asked me to dinner.

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8 min read
Virtual Influencers Are Going to Work for Brands
Product & Listing

Virtual Influencers Are Going to Work for Brands

Just after 2 a.m., a top influencer slipped and posted something.

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8 min read
The first page of search is quietly replacing a whole batch of people
Product & Listing

The first page of search is quietly replacing a whole batch of people

A couple of days ago, an old friend of mine who runs an e-commerce business came to me with a question:

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12 min read
In 2026, isn't it time you adopted an "AI influencer" of your own?
Product & Listing

In 2026, isn't it time you adopted an "AI influencer" of your own?

The other day, I was scrolling through my feed and came across a young woman.

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7 min read
Brands That Want the Right Influencer Eventually Rely on AI
Product & Listing

Brands That Want the Right Influencer Eventually Rely on AI

A while back, a friend who runs an e-commerce business took me out for dinner and wore a worried face the whole time.

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9 min read
The Song No One Picked in Your Ad
Product & Listing

The Song No One Picked in Your Ad

A while back, I heard something that made me sit and stare at the ceiling for a long time.

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4 min read
Consumers Don't Really Click Search Results Anymore
Product & Listing

Consumers Don't Really Click Search Results Anymore

I recently came across a number that made my jaw drop.

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3 min read
Influencer Marketing in 2026: Where the Money Goes, Five Trends Point the Way
Product & Listing

Influencer Marketing in 2026: Where the Money Goes, Five Trends Point the Way

I recently came across a number that stopped me in my tracks.

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5 min read
HubSpot's July Wave of Updates: Your AI Agents Finally Have a "Home"
Product & Listing

HubSpot's July Wave of Updates: Your AI Agents Finally Have a "Home"

If you're the kind of person who lives inside HubSpot, the moment you open your dashboard in July you'll probably do a double take: hmm, there's more stuff again.

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9 min read
Stop Staring at Rankings. In 2026, Buyers Ask AI First — Then Look at Your Site
Product & Listing

Stop Staring at Rankings. In 2026, Buyers Ask AI First — Then Look at Your Site

A while back, our team needed to buy a CRM. I assumed my colleagues would do what we always did: fire up a search engine, then compare one website at a time.

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10 min read
What You Bought Is AI. What You're Missing Is an Operating Model.
Product & Listing

What You Bought Is AI. What You're Missing Is an Operating Model.

Plenty of people buy the best AI tools on the market, fully expecting delivery to speed up. And what happens? Marketing campaigns still take the same weeks. The same months.

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4 min read
The Engagement Illusion: Why Doing More Gets You Less Attention
Product & Listing

The Engagement Illusion: Why Doing More Gets You Less Attention

A while ago, a friend of mine who works in marketing came to see me, his brow twisted into a knot.

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4 min read
AI Marketing Daily · 2026-08-21
Product & Listing

AI Marketing Daily · 2026-08-21

Everything that happened in AI marketing over the last 24 hours, and which item deserves your action today — this one read covers it.

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27 min read
A Thousand Customers, a Thousand Emails: How AI Turned "Knowing You" Into an Assembly Line
Product & Listing

A Thousand Customers, a Thousand Emails: How AI Turned "Knowing You" Into an Assembly Line

A while back, I received two marketing emails.

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5 min read
From CRM to Hyper-Personalization: What Is the Customer Experience Battle Really About?
Product & Listing

From CRM to Hyper-Personalization: What Is the Customer Experience Battle Really About?

A few days ago, I went to dinner at a restaurant with a solid reputation.

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6 min read
The Influencer Doesn't Exist. The Money Is Real.
Product & Listing

The Influencer Doesn't Exist. The Money Is Real.

A few days ago I was scrolling social media and came across a blogger with a sizable following. She posted gym photos with a perfectly ordinary caption.

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6 min read
The Next Step in Email Marketing: Stop Blasting
Product & Listing

The Next Step in Email Marketing: Stop Blasting

A few days ago, I opened my inbox and found yet another sales pitch starting with "Dear User."

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4 min read
If You Work in Social Media, Stop Grinding Out Every Post By Hand
Product & Listing

If You Work in Social Media, Stop Grinding Out Every Post By Hand

A while back, a friend of mine who runs brand accounts vented to me.

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4 min read
The Content Factory Is Here — Is Your Marketing Team Still Working Overtime in a Hand-Craft Shop?
Product & Listing

The Content Factory Is Here — Is Your Marketing Team Still Working Overtime in a Hand-Craft Shop?

A while back, a friend of mine who heads up marketing at his company vented to me over coffee.

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7 min read
The Influencer Making 30,000 a Month, and the "Fake" One Making 750
Product & Listing

The Influencer Making 30,000 a Month, and the "Fake" One Making 750

A while back, a friend of mine who runs a brand vented to me over drinks.

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6 min read
Your Customers Are a Mystery. AI Gets Them Anyway
Product & Listing

Your Customers Are a Mystery. AI Gets Them Anyway

A while back, a friend of mine who runs an e-commerce business vented to me.

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8 min read
"Dear Customer": You're the One Pushing Customers Away
Product & Listing

"Dear Customer": You're the One Pushing Customers Away

A while back, I opened my inbox and saw an email that began:

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6 min read
Before You Pick a Content Marketing Platform, Figure Out What You Actually Want
Product & Listing

Before You Pick a Content Marketing Platform, Figure Out What You Actually Want

A while back, a friend of mine — a B2B marketer for over a decade — asked me out for coffee.

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8 min read
68% Are Already On Board. What Are You Waiting For?
Product & Listing

68% Are Already On Board. What Are You Waiting For?

A while back, I came across a survey of marketers in Bangladesh, and it gave me a jolt.

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4 min read
95% of Brands Are Already Using AI for Campaigns. What Are the Other 5% Doing?
Product & Listing

95% of Brands Are Already Using AI for Campaigns. What Are the Other 5% Doing?

A while back, a friend of mine who works in consumer goods was venting to me.

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6 min read
The Marketer's Data Red Lines: No Matter How Good AI Gets, These Laws Are Off-Limits
Product & Listing

The Marketer's Data Red Lines: No Matter How Good AI Gets, These Laws Are Off-Limits

A while back, a friend of mine who runs a cross-border e-commerce business called me. His voice was shaking.

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5 min read
Marketing Agencies, Listen Up: In the Eyes of GDPR, You May Not Be the "Outsider" — You May Be an "Accomplice"
Product & Listing

Marketing Agencies, Listen Up: In the Eyes of GDPR, You May Not Be the "Outsider" — You May Be an "Accomplice"

A while back, a friend of mine who runs an agency came to me venting.

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7 min read
Stop Using AI as a Typist: The Real Content Marketing Gap Is Human
Product & Listing

Stop Using AI as a Typist: The Real Content Marketing Gap Is Human

A while back, a friend who runs marketing at a B2B SaaS company met me for tea. He said he was about to lose his mind.

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10 min read
Does AI Marketing Actually Work? I Went Digging Through a Stack of Ledgers with Real Numbers
Product & Listing

Does AI Marketing Actually Work? I Went Digging Through a Stack of Ledgers with Real Numbers

A while back, a friend of mine who runs an e-commerce shop asked me: "Run, be honest — is AI marketing actually useful, or are we all just hyping each other up?"

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7 min read
The Advertising Throne Is Changing Hands
Product & Listing

The Advertising Throne Is Changing Hands

A while back, I went through everything that happened in the AI marketing world this spring. The deeper I dug, the more it unsettled me.

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6 min read
Nearly 60% of Citations Go to Businesses' Own Websites: A Counterintuitive Truth Hiding in Gemini's Local Search
Product & Listing

Nearly 60% of Citations Go to Businesses' Own Websites: A Counterintuitive Truth Hiding in Gemini's Local Search

A few days ago, a friend who runs a local business asked me: "Run, customers aren't searching on Google anymore — they're asking AI. So where should I be putting my effort?

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4 min read
A Girl Who Doesn't Exist Signed 74 Brand Deals in a Year and Made $2.5 Million
Product & Listing

A Girl Who Doesn't Exist Signed 74 Brand Deals in a Year and Made $2.5 Million

A while back, a friend of mine who works in marketing showed me an Instagram screenshot.

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6 min read