
Is SEO Dead? Let's Talk About GEO, the New Name on Everyone's Lips
A couple of days ago, a junior marketer came over and asked me:
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AI workflows for product pages, bullets, PDP copy, and marketplace listing optimization.
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A couple of days ago, a junior marketer came over and asked me:

Today's 20 signals paint a coherent picture: GEO (Generative Engine Optimization) has moved from academic papers into operational playbooks and agency selection lists.

A while back, a friend of mine who runs an e-commerce business came to me with a complaint.

A while back, I was chatting with a friend who works in branding.

A while back, I grabbed coffee with a friend who runs a B2C brand.

A while ago, I grabbed dinner with a friend who runs a consumer brand. He ordered an Americano, looked troubled, and told me:

Recently, a post on social media nearly made me laugh out loud.

Out of habit, I opened Perplexity to look something up.

A while ago, I came across a report from Grand View Research.

A few days ago, a friend in marketing vented to me.

A number I saw recently made me do a double take.

Recently, I was scrolling through Instagram when a video showed up in my feed.

The other day, a friend of mine — a marketing director — asked me out for coffee.

Nearly all of today's 20 signals sit on a single main line: AI search has moved marketing's entry point from "blue links" to "AI answers," and the old map in every marketer's hand...

A while ago, I came across a set of numbers that genuinely surprised me.

A while back, a friend in enterprise services came over for tea.

A while ago, a friend who runs a home-furnishings brand vented to me.

A while ago, a friend came to me buzzing with excitement: his company had handed all of marketing's copywriting over to ChatGPT.

A friend of mine runs marketing at a mid-sized B2B company in Germany.

The anxiety around AI in marketing has shifted. Six months ago the pressing question was "should we adopt AI?

A couple of days ago, I grabbed dinner with a friend who works in marketing.

This article explores how small cross-border e-commerce businesses can leverage AI to compete with large corporations. It covers AI applications in inventory forecasting, localized product listings, 24/7 customer service, and fraud detection.

A while ago I saw a number that genuinely startled me.

This article examines whether cross-border e-commerce sellers should adopt generative AI, covering industry growth, AI use in listing creation and content production, four common pitfalls for SMEs, and five practical strategies.

The article profiles a young Chinese seller earning $30K/month on Etsy selling AI-generated pet portraits. It examines how AI tools lower cross-border e-commerce barriers, three key AI use cases, limitations for premium goods, and ethical boundaries in AI-powered selling.

I saw a number the other day that stopped me in my tracks.

A friend of mine who does B2B marketing was venting to me recently.

A while back, I was using ChatGPT to plan a trip.

AI search visibility is becoming the new battleground.

A friend messaged me last month, slightly panicked. She runs marketing at a 40-person SaaS company. "My team spent the whole week rewriting product descriptions," she wrote.

A few weeks ago I was talking to a friend who runs growth at a B2B SaaS company. She was proud of her funnel.

Lately, scrolling through the marketing news, I've noticed one thing.

A while ago, a friend vented to me.

A while ago, I was scrolling through videos when a travel promo popped up.

A few days ago I opened Spotify and said to my phone, "Give me something for late-night writing."

A while back, a friend of mine who runs B2B software invited me out for a drink.

Today's daily report has one clear theme: AI marketing is no longer a question of "should we use it," but of "who's actually produced real numbers — and who's still just shouting...

A few days ago, I saw a set of numbers and sat there for a moment.

A friend who does media buying recently complained to me.

A couple of days ago I scrolled past a piece of news and just froze for a second.

A while ago, a friend who runs ad campaigns vented to me.

After talking with a few DTC (Direct-to-Consumer) friends lately, there's a consensus that's getting clearer by the day: anyone still going all-in on Meta alone in 2026 is...

HubSpot recently released a report called 2026 State of Marketing.

I recently went through a pile of data, and the more I looked, the more interesting it got.

A while back, I came across something interesting online.

Today's main theme is clear: model capabilities are being rapidly flattened, and what's genuinely scarce is the moat no one can steal and the channels others still don't know how...

A friend of mine runs a mid-size apparel brand.

An educational article on how generative AI is reshaping cross-border e-commerce for China's SMEs. Covers industry growth data, AI applications in listings and customer insights, four pitfalls including content homogenization and data leakage, and five practical adoption recommendations.