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200 content items

Marketers: Are You Actually Using AI, or Is AI Using You?
Product & Listing

Marketers: Are You Actually Using AI, or Is AI Using You?

A while ago, a friend of mine running B2B SaaS marketing complained to me.

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9 min read
Generative AI's Six Landmines: How Many Have You Stepped On?
Product & ListingCross-border Ops

Generative AI's Six Landmines: How Many Have You Stepped On?

An educational article outlining six risks of generative AI in marketing—hallucinations, data leakage, copyright ambiguity, algorithmic bias, vendor lock-in, and over-reliance—alongside a three-layer defense framework centered on platform selection, internal capability building, and human oversight.

ai-marketingworkflowskill
9 min read
Marketers: How Should You Actually Be Using AI?
Product & Listing

Marketers: How Should You Actually Be Using AI?

A while ago, I ran into a friend who's been in marketing for over a decade.

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10 min read
When Content Is No Longer Scarce, What's Your Moat?
Product & Listing

When Content Is No Longer Scarce, What's Your Moat?

A few days ago, I saw a number that startled me.

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5 min read
Google Slipped Marketers an AI Copilot Called Ask Advisor
Product & Listing

Google Slipped Marketers an AI Copilot Called Ask Advisor

A couple of days ago, a friend of mine who does paid media was venting to me.

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6 min read
How Are 140 Brands Actually Using AI in Marketing? I Dug Up a Real List
Product & Listing

How Are 140 Brands Actually Using AI in Marketing? I Dug Up a Real List

A while ago, a friend asked me a question.

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13 min read
From $20 Billion to $214 Billion: The Decade-Long AI Marketing Explosion — But Most People Haven't Got Skin in the Game
Product & Listing

From $20 Billion to $214 Billion: The Decade-Long AI Marketing Explosion — But Most People Haven't Got Skin in the Game

Recently, I came across a market forecast report. After reading it, I sat stunned in my chair for a good minute.

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8 min read
AI Marketing Daily · 2026-08-10
Product & Listing

AI Marketing Daily · 2026-08-10

Today's throughline is clear: AI has moved past the slogan of "disrupting marketing" — it is marketing.

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23 min read
The 10 AI Tools Actually Running Facebook Ads in 2026 (and Which One Fits You)
Product & Listing

The 10 AI Tools Actually Running Facebook Ads in 2026 (and Which One Fits You)

A friend of mine runs a small agency. Six months ago she was managing 15 Meta ad accounts and barely sleeping.

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14 min read
So You Think You Want to Work With an Influencer
Product & Listing

So You Think You Want to Work With an Influencer

A friend of mine runs a consumer brand. Last year he paid an influencer with about 400,000 followers to post one video. One video.

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11 min read
What Is It About AI-Generated Content That Actually Moves Consumers?
Product & Listing

What Is It About AI-Generated Content That Actually Moves Consumers?

The other day I was scrolling through Xiaohongshu（RED, China's Instagram-like lifestyle platform）and a seeding post（product-recommendation post）caught my eye.

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9 min read
The Customer Journey Map You Drew Has Probably Already Expired
Product & Listing

The Customer Journey Map You Drew Has Probably Already Expired

Have you ever had this experience?

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9 min read
Customers No Longer Walk the Path You Drew. The "Funnel" You Built Is Being Dismantled.
Product & Listing

Customers No Longer Walk the Path You Drew. The "Funnel" You Built Is Being Dismantled.

A while ago, a friend of mine who runs a brand came over for tea.

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7 min read
The influencer world just tilted. Here's what media agencies are doing about it
Product & Listing

The influencer world just tilted. Here's what media agencies are doing about it

A few weeks ago a creator I follow posted a clip. Looked slick. Tight edits, clean captions, a background that shouldn't have been possible in his tiny apartment.

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5 min read
AI Reads the Reviews for You: Amazon Quietly Changed the Underlying Rules of E-commerce Shopping
Product & Listing

AI Reads the Reviews for You: Amazon Quietly Changed the Underlying Rules of E-commerce Shopping

A while back, I was buying a coffee machine on Amazon.

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7 min read
45 Minutes in the Morning, a Whole Day of Ad Ops Done — AI Already Pulls It Off
Product & Listing

45 Minutes in the Morning, a Whole Day of Ad Ops Done — AI Already Pulls It Off

A while back, I was talking with a friend who's been buying ads for eight years.

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9 min read
McKinsey Did the Math: Generative AI Is Worth $2.6 to $4.4 Trillion a Year — but Whose World Does It Really Move?
Product & Listing

McKinsey Did the Math: Generative AI Is Worth $2.6 to $4.4 Trillion a Year — but Whose World Does It Really Move?

A little while ago, McKinsey put out a sixty-eight-page report.

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9 min read
AI Marketing Daily · 2026-08-08
Product & Listing

AI Marketing Daily · 2026-08-08

Today's 20 signals all point to one thing: AI is no longer a new tool for marketers — it's the new gateway.

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24 min read
Marketing Teams Got Hooked on AI. The Law Isn't Cutting Anyone Slack.
Product & Listing

Marketing Teams Got Hooked on AI. The Law Isn't Cutting Anyone Slack.

A piece of news crossed my feed recently that made my stomach drop.

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7 min read
Can an AI Agent Actually Run Your Google Ads Without You?
Product & Listing

Can an AI Agent Actually Run Your Google Ads Without You?

Most Google Ads "automation" I've seen has the same shape. It pokes you. "Hey, your CPA is drifting." "Here's a recommendation.

ads
7 min read
Brands Want to Automate Influencer Marketing with AI — But Consumers Are Pulling Back
Product & Listing

Brands Want to Automate Influencer Marketing with AI — But Consumers Are Pulling Back

Last summer, Meta's Zuckerberg dropped a prediction: by the end of 2026, the entire advertising workflow would be fully automated by AI.

ads
6 min read
AI Is Reshuffling the Entire Advertising Industry
Product & Listing

AI Is Reshuffling the Entire Advertising Industry

A while back, I grabbed dinner with some friends who work in ad buying.

ads
7 min read
AI Entered Influencer Marketing — So Why Are 70% of Marketers Even More Exhausted?
Product & Listing

AI Entered Influencer Marketing — So Why Are 70% of Marketers Even More Exhausted?

A while back, a friend who works in branding vented to me.

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7 min read
GEO Is All Grown Up: Winning AI Search Takes Far More Than SEO
Product & Listing

GEO Is All Grown Up: Winning AI Search Takes Far More Than SEO

I came across some data recently that stopped me in my tracks.

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5 min read
Every Marketer Is Using AI — But Almost No One Is Doing It Right
Product & Listing

Every Marketer Is Using AI — But Almost No One Is Doing It Right

I saw a set of numbers the other day that made me stop cold.

ads
9 min read
AI in Advertising: How to Use It Without Blowing It
Product & Listing

AI in Advertising: How to Use It Without Blowing It

I saw a number recently that stopped me cold.

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11 min read
AI Marketing Daily · 2026-08-07
Product & Listing

AI Marketing Daily · 2026-08-07

Today's main thread is clear: AI is no longer just a tool for marketers — it is becoming the "field" of marketing itself.

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23 min read
Microsoft Built Marketers a "Co-pilot" Seat
Product & Listing

Microsoft Built Marketers a "Co-pilot" Seat

Something happened recently, and it got me thinking for a while.

ads
5 min read
A Study of 3,000 CEOs Told Me: Productivity Is Finally Back at Number One
Product & Listing

A Study of 3,000 CEOs Told Me: Productivity Is Finally Back at Number One

A while ago, I opened my inbox and found a fresh CEO survey.

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7 min read
You're Spending Big on AI Personalization — But Is It Actually Worth It? Three Numbers That Tell You How to Do the Math
Product & Listing

You're Spending Big on AI Personalization — But Is It Actually Worth It? Three Numbers That Tell You How to Do the Math

A few days ago I came across a number that genuinely startled me.

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8 min read
AI Influencers Are Breaking Through. But Something Matters More Than Traffic.
Product & Listing

AI Influencers Are Breaking Through. But Something Matters More Than Traffic.

A couple of days ago, I was scrolling through social media.

ads
5 min read
When AI Walks Into the Marketing Department: Who Wins First, and Who Gets Left Behind?
Product & Listing

When AI Walks Into the Marketing Department: Who Wins First, and Who Gets Left Behind?

A few days ago I came across a fascinating study, done with 373 employees of small and medium-sized enterprises (SMEs).

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5 min read
The 35% of Marketers Still Not Using AI Are Quietly Being Left Behind
Product & Listing

The 35% of Marketers Still Not Using AI Are Quietly Being Left Behind

Translator's note: Liu Run is a Chinese business consultant and writer. The article is written in his voice, addressed to a friend.

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6 min read
Ad Buying Is Being Rewritten — by Three Platforms at Once
Product & Listing

Ad Buying Is Being Rewritten — by Three Platforms at Once

A few days ago, a friend who runs an e-commerce business complained to me.

ads
11 min read
AI in Marketing: Is It Helping You Think, or Doing the Work for You?
Product & Listing

AI in Marketing: Is It Helping You Think, or Doing the Work for You?

A while back, I scrolled past a marketing blog whose title I've already forgotten.

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11 min read
This Week's Marketing Tools Dripped Out Like Toothpaste From a Tube — But Don't Rush to Buy
Product & Listing

This Week's Marketing Tools Dripped Out Like Toothpaste From a Tube — But Don't Rush to Buy

A while back, I scrolled past a piece of news that left me sitting there stunned.

ads
7 min read
AI Marketing Daily · 2026-08-06
Product & Listing

AI Marketing Daily · 2026-08-06

Today's 20 signals all point to one thing: the decisive factor in AI marketing has shifted from "whether to use AI" to "whether you can turn it into a system.

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27 min read
AI Writes Marketing Copy Fast — But It Backfires Even Faster. Five Legal Pitfalls, Each Already Drawing Real Fines
Product & Listing

AI Writes Marketing Copy Fast — But It Backfires Even Faster. Five Legal Pitfalls, Each Already Drawing Real Fines

A while back, I read a piece of news that made me genuinely uncomfortable.

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8 min read
Market Research Is Being Redone from Scratch by Generative AI
Product & Listing

Market Research Is Being Redone from Scratch by Generative AI

A while ago, I saw a set of numbers that genuinely shook me.

ads
9 min read
Brand Tracking Got Rewritten by AI in 2026
Product & Listing

Brand Tracking Got Rewritten by AI in 2026

I was talking recently with a friend who runs growth.

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12 min read
When Your Customers Ask AI, Is Your Brand Showing Up?
Product & Listing

When Your Customers Ask AI, Is Your Brand Showing Up?

A CMO at a midsize enterprise software company told us a story recently that stuck with me.

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8 min read
Seven in Ten Marketers Have Already Been Burned by AI — But Only a Third Plan to Take It Seriously
Product & Listing

Seven in Ten Marketers Have Already Been Burned by AI — But Only a Third Plan to Take It Seriously

I came across a set of numbers recently that stopped me cold.

ads
6 min read
When Users Search, They No Longer See Your Website — They See AI's Answer. What Do You Do?
Product & Listing

When Users Search, They No Longer See Your Website — They See AI's Answer. What Do You Do?

A few days ago, a friend of mine came to me with a complaint.

ads
7 min read
The 80/20 Rule in Content Marketing Just Got Broken
Product & Listing

The 80/20 Rule in Content Marketing Just Got Broken

Anyone who's worked in content marketing has heard some version of the 80/20 rule.

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5 min read
Straight from Google: Want AI Search to Cite You? Don't Kill SEO — but 5 Things Really Need to Stop
Product & Listing

Straight from Google: Want AI Search to Cite You? Don't Kill SEO — but 5 Things Really Need to Stop

A couple of days ago, I scrolled past an official document from Google.

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9 min read
Which Marketing Agency Should a B2B SaaS Founder Actually Hire in 2026?
Product & Listing

Which Marketing Agency Should a B2B SaaS Founder Actually Hire in 2026?

A SaaS founder friend was venting to me recently.

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10 min read
Ad Buyers Are Being Replaced by Their Own Tools
Product & Listing

Ad Buyers Are Being Replaced by Their Own Tools

A few days ago, a friend in the ad-buying business was venting to me.

ads
5 min read
Which Marketing Platforms Should SaaS Companies Actually Use in 2026?
Product & Listing

Which Marketing Platforms Should SaaS Companies Actually Use in 2026?

A while back, a friend who runs a SaaS company sat down with me over coffee.

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12 min read