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Product & Listing

AI workflows for product pages, bullets, PDP copy, and marketplace listing optimization.

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When the chatbot starts picking restaurants for you, the company that spent twenty years guarding a review database hand-delivered its crown jewels to it
Product & Listing

When the chatbot starts picking restaurants for you, the company that spent twenty years guarding a review database hand-delivered its crown jewels to it

There was a piece of news recently that had me staring at my screen for a few seconds.

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When AI Meets Data-Protection Law: Are They Natural-Born Enemies
Product & Listing

When AI Meets Data-Protection Law: Are They Natural-Born Enemies

A little while ago, a friend asked me: look, AI keeps getting smarter, and it has an ever-bigger appetite — for data.

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Where Does Your Brand Rank in AI Search?
Product & Listing

Where Does Your Brand Rank in AI Search?

A number recently stopped me in my tracks.

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Your customer has already made up their mind before they reach you
Product & Listing

Your customer has already made up their mind before they reach you

Last week a friend told me she bought a camera. Not a cheap one, around $600. I asked her where she started. She said, "I asked the AI first."

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The traffic that barely shows up in your dashboard is quietly your best buyer
Product & Listing

The traffic that barely shows up in your dashboard is quietly your best buyer

A friend who runs marketing at a B2B SaaS company messaged me last week, a little frantic.

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Product & ListingAdsDTC Growth

Marketer, Your Next Rival Isn't a Competitor. It's an Algorithm.

This article reflects on how AI algorithms are outperforming traditional marketers in understanding users and driving conversions through advanced personalization and machine learning. It advises marketers to focus on strategic applications and human-centric storytelling rather than competing directly with AI.

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Generative AI Is Quietly Rewriting the Underlying Logic of China's Cross-Border Trade

Explores how generative AI lowers cross-border trade barriers for Chinese sellers while creating four pitfalls: homogenization, talent gaps, trust issues, and data leaks. Offers SMEs practical steps to adopt AI responsibly.

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You Just Invited AI Into the Marketing Department. It May Be Quietly Wrecking Your Brand.

Drawing on a business-school teaching case, this article explores how generative AI can create efficiency while quietly destroying brand value across retail, FMCG, luxury, and B2B scenarios. It proposes a three-question framework for deciding when AI output should be human-reviewed before shipping.

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