Referral Program
Design customer referral or affiliate programs: virality check first, trigger moments, dual-sided rewards, and program metrics.
Scenarios
Tags
Estimated duration
Usually 4-15 min
30-day retention before cleanup
Results, submitted inputs, and uploaded file metadata are kept for 30 days after execution, then cleaned up.
HistoryUse this to turn word of mouth into a system. It first checks whether virality belongs in the product itself (and says so honestly when it doesn't), then designs the referral loop — trigger moment, share action, referred-user experience, reward — or the affiliate track with commission economics, plus the metrics that tell you if it works.
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Prepare: product, whether customers naturally share it, current program state, and your incentive budget.
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You get: a spectrum verdict, loop or commission design, reward structure with unit economics, and a metric set.
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Use it for: refer-a-friend programs, affiliate programs, and word-of-mouth growth planning.
Output sample
Referral program preview What the result contains - Virality spectrum verdict - Referral loop with trigger moments - Dual-sided reward structure - Program metrics The final report adds evidence, reasoning, and recommended next actions.