Offer Design
Diagnose and rebuild the offer itself with the value equation and six-component anatomy, one lever at a time.
Scenarios
Tags
Estimated duration
Usually 5-20 min
30-day retention before cleanup
Results, submitted inputs, and uploaded file metadata are kept for 30 days after execution, then cleaned up.
HistoryUse this when an offer converts poorly and better copy will not save it. It scores the four value levers (dream outcome, perceived likelihood, time delay, effort), audits the six components of a complete offer, and drafts the single highest-leverage change with an honest lift estimate — plus the anti-manipulation guardrails that keep the offer trustworthy.
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Prepare: product, business type, your current offer as it stands (price, deliverables, guarantee), and the proof you already have.
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You get: a value-equation diagnosis, a six-component offer blueprint, the one iteration step to take, and an honest lift range.
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Use it for: services, courses, coaching, info products, and high-ticket B2B offers. (Self-serve SaaS tiers → use Pricing Strategy.)
Output sample
Offer design preview What the result contains - Value-equation lever scores - Six-component offer blueprint - One iteration step - Honest lift estimate The final report adds evidence, reasoning, and recommended next actions.