Analytics Tracking Plan
Build a decision-first tracking plan — events, naming, funnels, quality checks — or audit your existing setup.
Scenarios
Tags
Estimated duration
Usually 4-15 min
30-day retention before cleanup
Results, submitted inputs, and uploaded file metadata are kept for 30 days after execution, then cleaned up.
HistoryUse this before implementing analytics, so the data can actually answer questions. It starts from the decisions your team needs to make, designs the minimum event set behind each (no vanity events), fixes an object-action naming convention, defines funnel stages with real activation moments, and sets quality checks — or audits your current setup against the same rules.
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Prepare: product, the decisions you need data to answer (required), current setup if auditing, and your key flows.
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You get: a tracking plan — decision-to-event mapping, event table, naming rules, funnel definitions, quality checks / audit findings.
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Use it for: new analytics setups, event naming standards, funnel instrumentation, and setup audits.
Output sample
Tracking plan preview What the result contains - Decision-to-event mapping - Event table with naming rules - Funnel definitions - Quality checks / audit findings The final report adds evidence, reasoning, and recommended next actions.